J W Owens, Consultant OCC, Publishing Industry

Organize, motivate and lead sales teams in a wide range of sectors.

“Understanding, this is an investment in the Company’s Future.”

Responsible for the combined performance of the team and for ensuring that everyone within the team reaches their targets.
Set the targets or receive them from the publisher.

Go after classified, display and online areas of revenue and become nothing less than the best product in the market.
Be very Hands –on.
Operate incentive schemes that motivate members of their team to reach or exceed sales targets.

#1 Goal is, make money for our customers…only then, we will succeed as a company and our goal.


Conduct industry lectures for associations and several newspaper groups on special sections, Sales Training, Planning, Circulation, and other industry topics


 
  • Marketing and Advertising for the Southern United States
  • Working closely with all Newspapers, Publishers, and staff across the United States on Digital and Mobile Apps. WebEx’s on Marketing and Digital to publishers and do conferences to Publishers, General Managers, and Sales Teams.
  • Provided Mobile Training material to Newspaper’s Sales Team.
  • Develop and added new revenue source to newspapers and their Digital Departments.
  • Sold, Trained, and Designed Custom Mobile App for Newspapers for their accounts.
  • Even very small papers bringing in $12,000 a month in new additional revenue.
  • The ability to PROSPECT and PROBLEM SOLVE for newspaper’s business clients



2010-2014 Ocean Media Solutions
  • In charge of Salespeople: Fine-tuning them in the field. Group and One-on-One Training of the sales team and Introducing and Training of Digital and Mobile and Apps.
  • Worked 4 legged sales calls with reps on accounts to train, sell and promote mobile and digital.
  • Develop and implement sales training, strategies, and campaigns across all platforms
  • Offered business clients solutions to problems with added revenue to their companies.
  • Developed revenue forecasts and budgets for each team member.
  • Assembling a team and keeping them updated.
  • Producing, demonstrating and receiving feedback about ideas.
  • Training of devices, with programs and apps used in the sales field



2009-10 New York Times, Corporate Employee
Handled Commercial Printing Sales for New York Times Corp. Office.
Regional Plants across the country handled the commercial printing at all plants.


2009 Consultant to Papers in Southeast U.S.
  • Working with weekly publications and with the press operations.
    Hands-on Training, not theory.  Blending offices and people, Setting Goals for each salesperson, Field rides with every Rep.  Putting sales materials together, Fine tuning and starting new programs and ideas that adds excitement to the entire operation.
  • Develop and implement sales training, strategies, and campaigns across all platforms

PRESENT - Faculty Member of The Leadership Institute
  • which train Management and Sales people for our Industry.  Graduates receive an AA degree in Marketing and Advertising.  

2009 Consultant to Group of Papers in Tennessee
  • Working with 5 direct mail weekly publications and one monthly direct mail niche publication and with press operations.
    Blending offices and people, Setting Goals for each salesperson, Field rides with every Rep., Hiring and Training new sales managers and salespeople have been very rewarding for the company.


2007 to 2009 Publisher/General Manager of Savannah Pennysaver and Savannah Media, Savannah, Ga.
  • Over weekly papers including all aspects of operations.
  • Management included Coordinating with all areas of the company and procedures. From purchasing, Production, Circulation, Display sales, Online sales, Budgets, Accounts Receivables, Payables, Classifieds, Telemarketing, Special Projects, Design,
  • Special Editions, Press Production, Sales Training, Planning and Public Relations.
  • Development of website for papers, plus digital department.


2006 to 2007 Vice President of Marketing of Carolina Moneysaver, Charlotte, NC
  • All aspects of Sales and Marketing, reporting directly to President.

2006-2007 Publisher of Carolina Moneysaver, Columbia, SC
  • Over total operations of 9 publications, with 15 salespeople, graphics, accounting and mailing.
  • Development of website and the moving toward digital.

1996-2006 Group Publisher of Mid Florida Sun Publications
  • Over 6 newspapers and 8 shopping publications with 2 printing plants, Approx. 250 employees.
  • Commercial print operation. Managed all aspects of operations

1980-2004 Publisher and C.E.O. of 5 Weekly Paid Newspapers, Shoppers and 2 other monthly publications (Owens Comm.Corp.)
  • Owner & Manager a corporation of weekly papers including all aspects
of operations.
  • Management included Coordinating with all areas of the company and procedures.
  • From purchasing, Production, Circulation, Display sales, Online sales, Budgets, Accounts Receivables, Payables, Classifieds, Telemarketing, Legal, Special Projects, Design,
  • Special Editions, Press Production, Sales Training, Planning and Public Relations.

1996-2001 Publisher weekly newspapers, shoppers and
Other monthly publications including complete web press facilities
(Sunpress Inc.) Dade City, Florida.
  • Restructured entire company and saved it from past Mis-management.
  • Managed a Corporation of Weekly Paid and Free Papers including  Purchasing, Computer
  • Programming, Production, Circulation, Display Sales, Budgets, Accounts
  • Receivables, Payables, Classifieds, Telemarketing, Legal, Special
  • Projects, Design, Special Editions, Web press operation, Press Production,
  • Subscriptions, Sales Training, Planning and Public Relations.

Management include coordinating with all areas of the company and procedures.
From purchasing, computer programming, Production, circulation, display sales, budgets, accounts receivables, payables, classifieds, telemarketing, legals, special projects, design, special editions, website, press production, subscriptions, sales training, planning and public relations.; weekly newspapers, shoppers and other monthly publications including complete web press facilities

 
  • Publications Private Consultation at OCC 
 
  • President, CEO and Owner at Owens Communication Corp
 
  • President at BOB's Marine and Sporting Goods
 
  • Vice President and General Manager at Arrow Dist. Cleveland, Ohio
 
  • Buyer for chain of discount retail stores covering 3 states at Sandusky Dist Corp., Cleveland, Ohio (main office)
 
  • Student at Family owned local county newspaper.


Education
University of Kentucky

Websites
Personal Website
Public Profile http://www.linkedin.com/in/jwowens
 
  • Objective
To continue to grow in leadership and knowledge, excel in innovative technology, interact and share with colleagues and produce the best damn products in the area.
 
  • Specialties
Start ups, New Products, On-line products, fining tuning business, building relationships with customers, working with people in and out of office, budgets, projections. organization building.
 
  • Other Duties:
Restructure entire companies and saved it from past
mis-management. Manage a corporation of weekly papers including all as pects of operations Management include coordinating with all areas of the company and procedures. From Purchasing, Computer Programing, Production, Circulation, Display Sales, Budgets, Accounts Receivables, Payables, Classifieds, Telemarketing, Legals, Special Projects, Design, Special Editions, Web Press Operation, Press Production, Subscriptions, Sales Training, Planning and Public
 
  • Owned 3 Newspapers, 2 Pennysavers, 2 Monthly Real Estate Books and 2 other monthly all in Florida
 
  • Instruction/Training Management
 
  • Education
University of Kentucky BA, Social Studies
1970 - 1973

AA Degree in Marketing and Advertising