VIDEO: Perspective 101 Series - Tips and Training

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About J.W. Owens

Life isn't about waiting for the storm to pass...
it's learning to dance in the rain.

I conduct industry lectures for associations and several newspaper groups on special sections, Hands-on Sales Training in the field, Planning, Circulation, and other industry topics.

OBJECTIVE:
To continue to grow in leadership and knowledge, excel in innovative technology, interact and share with colleagues and produce the best products in the area.

Skills

Creativity and a good understanding of technical processes;
A passion for information technology, good programming skills and the willingness to keep up to date with technological developments;
The ability to understand and communicate complex information.
The capacity to analyze problems and propose solutions.
Attention to detail.
Desire to work on a project from concept through to closure.
An understanding of the needs of the BUSINESS.
Excellent organizational skills to plan projects and meet deadlines.
Confidence and enthusiasm.
Excellent interpersonal, communication and presentation skills, with the ability to listen, respond and relate to clients - in particular to explain things clearly to people who may not be very familiar with multimedia products.
Team work and a willingness to share knowledge and expertise to achieve common goals.
Expand local sales by bringing new advertisers on board.
Generating new leads and selling non-traditional advertising.
Develop client relationships, contact key accounts, and manage clients at various stages in the sales cycle.
Account updates, weekly projections and forecast of future advertising.
Generate packages, negotiate advertising rates, direct creative campaigns and create oral and written presentations.
Establish and maintain good relationships with buyers and clients.
Develop short and long range plans for revenue growth.
Research, analyze, and monitor competitive media for new leads.

LEADERSHIP SOLUTIONS INCLUDES:
1- Essential Skills of Leadership
2- Essential Skills of Communicating
3- Coaching Job Skills
4- Delegating Effectively
5- Developing Performance Goals & Standards
6- Effective Discipline
7- Improving Work Habits
8 - Supporting Change
9 - Resolving Conflict
10 - Managing Complaints
11 - Providing Performance Feedback
12 - Communicating Up
13 - Hiring Winning Talent
14 - Motivating Team Members
15 - Developing and Coaching Others – Team Leader Version
16 - Solving Workplace Problems
17 - Leading Successful Projects
18 - Retaining Winning Talent
19 - Developing and Coaching Others

Organizations
FMA, FCP, CPF, AFCP, FPA, TLI, United Way, Florida School Board Assoc., Past Master of Okeechobee Lodge 237, Past Chairman of 26th District Masters and Wardens, Member of York Rite Masons, Member of Scottish Rite Masons, Member of Shrine Masons, Life Alumni of University of Kentucky, Past President of United Way, Past FEMA member, Scout Leader, Past Board Advisory Member of Indian River Comm. College, Past Chairman of Ducks Unlimited, too many to mention. Past President and Board Member of United Way •Past Master of Okeechobee Masonic Lodge #237 •Past Chairman of Masters and Wardens 26th Masonic Dist. North •Past Board Member of FEMA •Scout Master of Okeechobee Boys Scouts •Past Vice Chairman and School Board Member •Past Board Advisory Member of Indian River Comm. College •Member and Past Master of Okeechobee Masonic Lodge •Presented Meritorious Award Of Okeechobee Lodge #237 1993 •Member of York Rite Masons •Member of Scottish Rite Masons •Member of Shrine Masons.

Honors & Awards
•Twice Past President of Community Papers of Florida 2 different terms or years 1993, also 2004 and 2005 (CPF)
•Past Board Member Of CPF
•Past Board Member of AFCP
•Past Board Member of SAPA
•Past Board Member of Paper Chain, a National Paper Association
•Past Board Member of Florida Press Association
•Past Member of FPA Florida Press Assoc.
•Past Member of National Newspaper Assoc.
•Committee member of Ink Magazine
•Past Faculty member of TLI (AFCP)
•Charter Class Grad of Associate Advertising Executives of AFCP
•Presented Presidential Award 1997 CPF
•Presented By Dade City Chamber of Commerce The Special Recognition Award during a special Recognition Day.
•Past Chairman of Ducks Unlimited
•Life Alumni of University of Kentucky
*Handles PaperChain Website and Social Media Site.
*NCMA National Community Alliance Started and gives FREE info to members and publishers in the Industry thru it's website, Blog and social media sites.
https://www.ncmalliance.com/
*Adverting Director for FOCUS MEDIA, The monthly magazine for Florida Media Association.org

BIO
J. W. Owens has an extensive background in the publishing business that includes 38 years of experience managing several Free Papers, Magazines and Newspapers in Florida, South Carolina, North Carolina and Georgia.

He also has worked as a corporate employee and print consultant for the New York Times.

J.W. Owens was Group Publisher of more than 30 publications and 2 printing plants, with marketing and sales and new product development in Florida for Mid Florida Newspaper Network, and was the founder, owner and publisher of the Okeechobee Pennysaver and The Times. He is also the past owner and publisher of three Pennysavers, two newspapers and several monthly and annual magazines.

He works as a consultant for several companies in the Southeast region to organize, motivate and lead sales teams in a wide range of sectors. He specializes in startups, turning around new products, online products, opening up new territories and working with people in any aspect of the free paper business.

His service to the free paper industry is outstanding. A longtime member of the board of directors of the Community Papers of Florida (CPF, now FMA), and he twice served as the association's president. He is a past board member of the Southeastern Advertising Publishers Association (SAPA), past chair and member of PaperChain, past board members of AFCP, past board member of the Florida Press Association (FPA), past member of Independent Free Papers of America (IFPA), past member of the National Newspaper Association, past committee member of Free Paper INK, past faculty member of The Leadership Institute (TLI), and charter class graduate of TLI. Currently handles the Social Media Sites, Blog and Website for PaperChain https://www.paperchain.com/. He is currently the Director of the Florida Magazine for Florida Media Association.

J.W. also speaks at several conferences a year to groups and organizations.
J.W. also started, and manages THE NCMA Website Site, Blog and Social Media site for Associations and Publishers to use or share to their members or employees with Training PowerPoints and other very useful tips and articles, all FREE. (It was a way for him to give back to the Industry he loves.) https://www.ncmalliance.com/
Just a few of his seminars include "Promoting and Prospecting through Social Media," "10 Steps to Superior Leadership" and "Online and in the Paper - Selling Blended Print and Web Advertising Programs."

Owens is a graduate of the University of Kentucky. Owens is also a graduate of the Disney Institute which was: the Experience Unparalleled Leadership Development & Training from Disney.

Prior to the Publishing Business; J.W.’s family owned a small newspapers and retail stores in Kentucky. He (age 10) swept the floors, swept the sidewalks and empty trash before school. After school, he cleaned the warehouse and put stock away. Saturdays worked all day and Sundays, they reset the store. He got paid $5 cash a week. This was where he learned the retail business inside and out.

After graduating High School in 3 years and College in 3 years, He was hired to handle the money and bank deposits for a major box retailer in Lexington, KY, then promoted a year later to a Buyer (which also handled advertising) for a Major Box Discount Retail Corp. covering several states with offices in Cleveland, Ohio. Three years later, He was again promoted to Vice President and General Manager of their entire Wholesale Division covering over 10 states….He later moved to Florida for the better weather. He saw an opportunity to start local papers and boy, did he, And MORE!

Need an on-site consultant?
I travel just about anywhere

Phone: 561-372-5922
Mobile: 863-634-8499

jwowens.com@gmail.com